4/29/12

Emich Volkswagen How-To Videos

Want to know more about your Volkswagen Music Player or Navigation System?  Watch the informative 'how-to' videos on Emich Volkswagen's website.  Need more information?  Contact Emich Volkswagen.

4/24/12

World Challenge GLI Nearly Complete

After months of work Emich's World Challenge Series GLI is nearly complete. This collaboration with 3zero3 Motorsports has created an incredibly fast race car. In our first day of testing the Jetta GLI ran a 58.4 second lap at High Plains Raceway with driver Robb Holland. This is tenths faster than the previous GTI Robb had raced in World Challenge and seconds faster than the Volvo C30 he raced last year. Our year kicks off at Laguna Seca May 12th. See www.world-challenge.com for more details and results.




Get Your Certified PreOwned Volkswagen at Emich Volkswagen

If you are looking for a Certified PreOwned Volkswagen, check out the great selection at Emich Volkswagen.  We have over 50 Certified PreOwned Volkswagens available.  Each comes with a 2 year/ 24,000 mile comprehensive warranty.  Check our inventory here.

Would you like to know more about the benefits of Certified PreOwned?  Learn more here or contact Emich Volkswagen for details.

4/19/12

Volkswagen Receives 2 Best Total Value Brand Honors

From Volkswagen.com:


Volkswagen of America, Inc. announced today that two of its vehicles have received top ratings from buyers in Strategic Vision's Total Value Index (R) (TVI) in addition to the Volkswagen brand being recognized as the best in Total Value.  Volkswagen's Jetta SportWagen receives top honors in the medium multi-function category with the Volkswagen CC named as the number one larger car.


"The way you become a Value leader in this economy is to create an exceptional product that is also affordable.  Volkswagen has done just that by delivering vehicles like the Jetta SportWagen and the Volkswagen CC that fit into our economic structure with the engineering and performance that make the purchase so very desirable," says Dr. Darrel Edwards, Founder and Executive Director of Strategic Vision.


Strategic Vision's TVI calculates a number of important vehicle attributes like great fuel economy, price, reliability, and resale value along with innovation that is impactful and intuitive to owner's expressed vehicle needs.


"Volkswagen is proud to be named the number one brand by Strategic Vision's Total Value index, and to have two of our top vehicles honors with best-in class ratings by the buyers themselves," said Jonathan Browing, President and CEO, Volkswagen Group of America, Inc.  "This honor represents the core values and abilities that set the Volkswagen brand apart, with our technological and design innovation, safety, reliability, and the overall power of our German engineering."


Read entire article here.


Visit Emich Volkswagen to see the full line-up of Volkswagen vehicles.

Enter the Volkswagen Golf R Ultimate Fan Experience Sweepstakes


Enter the Volkswagen Golf R Ultimate Fan Experience Sweepstakes and you could win a seven-day trip to Germany!  There are two ways to enter:

--Via iPad(r) or iPad2 digital device:  Download the app, click on the sweepstakes link, then follow directions to enter sweepstakes.

--Via mail:  Mail in a 3" x 5" piece of paper with your name, complete address, daytime phone number, email address and date of birth in a hand-addressed stamped envelope to:  Volkswagen Golf R Ultimate Fan Experience Sweepstakes, PO Box 1484, Herndon VA  20172

Get complete details here.

Sweepstakes ends May 14.  Winner will be selected by random drawing.

Learn more about the Volkswagen Golf R and the Ultimate Fan Experience Sweepstakes at Emich Volkswagen.

1/27/12

Emich VW To Race World Challenge



Emich VW is currently in the process of building a Mk 6 GLI into a World Challenge racecar. Emich plans on running most of the 2012 SCCA Pro World Challenge schedule. Currently the vehicle is being completed with the help of Two Create LLC and 3zero3 Motorsports. Our previous sponsorship of a GTI that raced in the 2010 World Challenge series has aided us in the current GLI build and we have high hopes that we will have a fast car. The vehicle will be raced by Fred Emich in his rookie season. Stay tuned for happenings and updates on the upcoming racing season. Follow us on NBC Sports or http://www.worldchangetv.com/.

1/21/12

VW #2 in the World

Unfortunately VW learned yesterday that they had not accomplished their goal to be the #1 car manufacture in the world for 2011. GM won the title despite exiting bankruptcy just two years ago. Toyota the perennial #1 finished #3 due to tsunami caused production restraints. Rumor is that VW could have challenged GM for the #1 spot this year however their acquisition of Man Trucks was not counted in the 2011 numbers, however will be included in their 2012 numbers. Despite finishing #2 in 2011 VW is still on track to accomplish their goal of being the number one manufacture earlier than their 2018 prediction.

In the US Volkswagen has forecasted an incredible sales increase of 45% over their 2011 sales which were the best they had seen in decades. I think with their new found focus on customer satisfaction/experience that VW will succeed with their loafty goals this year.

7/15/11

VW #1 in Quality?!

Yes, VW is a brand on the rise with greatly improved quality. It is not only myself that believes this, but Motor Trend agrees whole heartedly. With these great improvements experts predict that VW will surpass Toyota as the world's largest car manufacture by the end of the decade.

http://wot.motortrend.com/strategic-vision-survey-says-ford-volkswagen-tops-in-quality-95763.html

7/11/11

What is next for the Car Salesmen?

Interesting article on how both technology and people's expectations (especially gen Y) could possibly change what a car salesperson is and does in the future. We are certainly seeing it here on the front lines and I think are adapting accordingly.

http://www.automotivedigest.com/AutomotiveDigestibles/index.php/2011/07/possible-death-of-the-auto-salesman-still-signs-of-life/

6/14/11

The new Passat and the rebirth of VW in America

The new 2012 Passat is nearly upon us and VW AG in Germany waits with great anticipation. It has been since the 1970's that VW has had a solid stake in the American automotive market with yearly sales of over 600,000 units and great market share driven by the old air cooled Beetles. It was not until 1998 that VW came back on the American automotive map with the release of the New Beetle. Sales grew solidly for several years, but quality issues and lack of renewed product stifled the brand once again. Now we sit pacing to sell 325,000 units this year with growth nearly twice the market and we are poised to take off and challenge the Toyotas, Hondas, Hyundai’s, Fords, Chryslers, and GM’s of the world with the release of the new Passat.

I can tell you that VW has learned a lot about the American automotive market over the past 15 years and they are finally positioned to compete in the largest and most competitive auto market in the world. Why do I say this now? Well, I just got back from the grand opening of the factory in Chattanooga and experienced the $1 Billion commitment to the American market that the Germans have made and experienced their undaunting will to succeed here. The factory is truly state of the art with a laser focus around quality which has been VW’s Achilles heel in the US market. The Passat has been designed for this market to take on the Camry’s and Accords of the world and in my mind wins handily while being priced similarly. The mid-sized sedan segment is the largest and most competitive in the US market and 6 or 7 of the top 10 models sold come out of this segment. I am eager for the challenges ahead of us in this segment, but know after seeing the car that we will succeed and VW will once again be a major part of the American landscape.

Oh, and don't forget the product behind the Passat. The new 2012 Beetle is a complete 180 from the current car and truly resembles a Porsche throwback. That coupled with the Tiguan redesign and bringing the Golf R to America shows VW is still true to their roots but with mainstream products that will position VW with a little help from "The Force" as the only German volume brand in world.