The Clean Diesel IQ measured the attitudes, opinions and beliefs about clean diesel vehicles among current gasoline, hybrid and clean diesel drivers. Specific insights from the survey include:
- Clean Diesel Time Warp – There is broad recognition among all drivers that diesels today are better than they were 10 years ago, but gasoline and hybrid drivers still only believe they are “somewhat” better and clean diesel drivers recognize the vast improvements. More than one-third of gasoline and hybrid drivers believe that clean diesel vehicles are noisy and smell bad. Only three percent of clean diesel drivers would describe their vehicles as smelling bad and five percent of clean diesel drivers would describe their vehicles as noisy. Clean diesel drivers understand that they can reach the break-even point between vehicle cost and fuel savings in four years on average. Though clean diesel vehicles are 20 percent more fuel efficient than gasoline cars, gasoline and hybrid drivers believe it takes clean diesel vehicles closer to five years to see the cost and fuel savings.
- Clean Diesel Dedication – Ninety-four percent of current clean diesel drivers would consider a clean diesel vehicle for their next purchase, while only 26 percent of gasoline and hybrid drivers would consider clean diesel. All drivers surveyed recognized that that clean diesel vehicles are more durable than gasoline and hybrid vehicles.
- Clean Diesel IQ Persona – The drivers surveyed fall into three specific personality types when it comes to their diesel knowledge: “Clean Diesel Dedicated;” “Clean Diesel Maligner;” and “Clean Diesel Curious.”
Visit Emich VW to learn more about vehicles with the Clean Diesel technology.
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