From VW.com:
Volkswagen of America and Google today announced their partnership on “Volkswagen Smileage,” a new social media application built using a suite of Google products and platforms. The app launches later this year and will allow people to record and share how much fun they’re having while on the road, through a new metric called “smileage.” Users can share their road trip experiences dynamically through photos, videos, and social commentary via interactive maps. In addition, Smileage users are rewarded for connecting with others that they encounter along the way, through a re-imagination of the classic “Punch Dub” game.
“Volkswagen owners have demonstrated to us again and again that they are a very active community of fans that love to talk about their cars and the roads they travel,” said Kevin Mayer, Vice President of Marketing, Volkswagen of America, Inc. “Now, thanks to our partnership with Google on building this new social media application, we have a way for them to do so while doing exactly what they enjoy: Being in their cars. Whether they’re taking the kids to soccer camp or setting off with friends on a weekend camping trip, Volkswagen Smileage gives them a way to connect and share their experiences with their friends, family, and others. What’s more, this app will be available to everyone and work with all cars, so everybody can have a little bit of VW in their life, regardless of what car they drive.”
Read entire article here.
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