From VW.com:
Volkswagen of America, Inc. was presented with the 2012 Polk Automotive Loyalty Award for Most Improved Loyalty to Make at last night’s Automotive News World Congress in Detroit, Michigan.
Polk, the worldwide leader in automotive intelligence and solutions, analyzed more than 5.9 million new vehicle owners who bought new vehicles during the 2012 model year to determine the winners.
“Generally speaking, brand growth strategies are focused on conquesting new customers while retaining existing customers,” said Brad Smith, director of Polk’s Loyalty Management Practice. “Volkswagen’s six percentage point increase in owner loyalty is evidence of a strong focus on customer retention in the U.S. market and one that complements their objective of increasing sales globally.”
Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.
Read entire article here.
Stop by Emich Volkswagen to learn more about the vehicle features that make VW buyers so loyal!
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1/23/13
Volkswagen Debuts CrossBlue SUV Concept at Auto Show
(photo courtesy: vw.com)
From VW.com:
The CrossBlue features a highly innovative plug-in hybrid powertrain that mates a TDI® Clean Diesel engine with two electric motors, a DSG® dual-clutch automatic transmission, and an electric all-wheel-drive system that is dubbed “propshaft by wire.” Volkswagen’s manufacturer estimated fuel economy rating is 89 mpge combined in electric mode and 35 mpg as a hybrid. As well as offering excellent economy for a mid-size crossover SUV, the CrossBlue has impressive performance from a powertrain that produces up to 305 horsepower and 516 pound-feet of torque: 0 to 60 mph is estimated to take just 7.2 seconds.
The CrossBlue runs in zero emissions mode either at the press of a button or automatically. With a fully charged 9.8kWh lithium-ion battery, the CrossBlue can travel a distance of 14 miles in all-electric mode; to achieve optimal driving range, the top speed is reduced from 127 mph to 75 mph. The overall driving range is 661 miles if the 18.5-gallon fuel tank is filled with ultra-low-sulfur diesel fuel.
The CrossBlue concept, which boasts six individual seats, combines the visual impact of an SUV with the spaciousness and flexibility of a minivan. With a comfortable highway ride, good all-around visibility, and a full raft of safety features that includes up to 12 airbags, the concept car is a spacious and safe cruiser.
Read entire article here.
1/16/13
VW's "The Force" Commercial Named to Top 10 List
(photo courtesy: VW.com)
From Volkswagen.com:
The One Club is the world's foremost non-profit organization devoted to elevating creative work in the industry. One of advertising’s most prestigious international awards competitions, the 10 best auto commercials were determined from over 60 award-winning entries, which included past One Club winners, and juried by a panel of over 70 top advertising creatives and journalists.
“’The Force’s’ presence on such a prestigious list is a testament to Volkswagen’s uncompromising devotion to creativity,” said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America. “We are honored by this recognition and look forward to building on Volkswagen’s advertising legacy of creating human stories told simply in the years to come.”
“The Force”, which featured the 2012 Passat and mini Darth Vader, became a pop culture phenomenon overnight when it premiered online prior to the Big Game in 2011. Named the top advertisement of 2011 by Adweek, the ad has over 55 million views on YouTube®.
Read entire article here.
1/15/13
January Lease Specials at Emich VW
Emich Volkswagen currently has great special offers on the 2013 VW Jetta S, 2013 VW Passat TDI, 2013 VW Tiguan S 4Motion, and the 2013 VW GTI. These lease specials end on January 31, 2013. Stop by for more information and to see our extensive Volkswagen inventory.
1/14/13
Finally a 7 Seater SUV for the US Market
With the flop of the Routan minivan, VW finally gets it right with this concept. Since, VW does not have a model is the mid to large SUV segment it is about time that they start to compete in this flourishing US segment. If they can pull off the merge of diesel and hybrid technology like they are saying and produce this vehicle in North America and keep the price point below a Touareg this will be a winner. Hopefully this is the second chapter to Chattanoogan production as well.
1/13/13
Volkswagen Announces R-Line for Touareg and Tiguan
(photo courtesy: VW.com)
From VW.com:
The Touareg R-Line and Tiguan R-Line models feature an aggressive appearance package and interior enhancements that provide an all-around dynamic and sporting appearance. Volkswagen R GmbH has developed the R-Line for drivers who want the sporty and aggressive styling of the Volkswagen R models, but without the additional engine performance.
Read more about the R-Line trim level here.
1/10/13
Just In at Emich VW: 2010 Nissan GT-R
Emich Volkswagen doesn't usually sell Nissan's but we can make an exception when something like this comes in! Stop by to see this 2010 Nissan Skyline GT-R with only 10k miles!
1/5/13
2013 Beetle Convertible Named Convertible of the Year
1/4/13
VW Up 35% in 2012
What a year for Volkswagen! Volkswagen sold 438,133 vehicles in the US up 113,732 units or 35% over 2011. This is a huge accomplishment and statement that VW will achieve their Mach 18 Plan that would make them the largest automobile manufacturer in the world. Many people and especially the American automotive press laughed at VW when they announced their Mach 18 plan or 10 year plan in 2008. That coupled with a recession made the plan for VW to sell 800,000 vehicles in the US in 2018 seem like a dream not a goal to increase sales 3+ times with no foreseen industry sales increases. In other words they claimed they would triple their market share in 10 years.
Well VW is on its way towards their plan and has achieved two major milestones in 2012. One, being this incredible and industry leading sales growth. The other is delivering 117,023 Passats in its first full year since the localization of the model. This proves that VW can succeed just as the Japanese, Koreans, and even other Germans by localizing production in the US and tailoring products to the US market. Look towards another strong year from VW in 2013 as they continue to steal market share from the bland Japanese and not so hip anymore Korean brands.
Well VW is on its way towards their plan and has achieved two major milestones in 2012. One, being this incredible and industry leading sales growth. The other is delivering 117,023 Passats in its first full year since the localization of the model. This proves that VW can succeed just as the Japanese, Koreans, and even other Germans by localizing production in the US and tailoring products to the US market. Look towards another strong year from VW in 2013 as they continue to steal market share from the bland Japanese and not so hip anymore Korean brands.
1/3/13
Service Xpress at Emich VW
Contact Emich Volkswagen to learn more about Volkswagen Service Xpress!
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