Emich VW earns the Golden Pin Award

Emich VW was just presented with the Golden Pin Award from Volkswagen AG. This award recognizes excellence across customer satisfaction, sales quotas, parts quotas, and overall dealership operations. We are one of 4 dealers in the Western Region to receive this award and one of 16 dealers nationally to be recognized.

Top Ranking Sales Month

Congratulations to the new vehicle department for selling 58 new Volkswagens in October. The great sales month ranks us as one of the top 6% of VW dealerships in the nation in terms of new VW sales. This is our highest ranking sales month since we purchased the dealership in 2006. Keep up the great work and continue to out sell most of the other Denver dealers by nearly 3 to 1.

Western Region VW Dealer Council

I will be representing Area 49 as a Dealer Council member this week in Las Vegas. Please let me know if there are any topics that need to be presented to VWoA. Both from a consumer level and dealership level.

New Fall TV Commercial

http://www.youtube.com/watch?v=Gr8Qu5_Y5Nk

Turbo R32 gets a little faster

Our turbo R32 turbo kit has been updated to Stage III however we ran slower than expected in our recent 1/4 race. Unfortunately we think we are running less than 10 PSI in turbo boost. Hopefully if we change the wastegate spring we will be able to run 15 PSI boost and get our 1/4 mile time down to 12 seconds.

New Jetta Sportwagen!

Check out the beautiful new Jetta Sportwagen. I like the aggressive front-end.

Awesome August!

Congratulations to the new vehicle department for our best sales month ever. Thanks to Cash for Clunkers we sold 89 new Volkswagens plus 79 used vehicles. We nearly tripled the other dealers in the metro area in new sales and we finished in the top 25% of the nation in customer satisfaction and the top 10% in sales.

Our Parts Department was also 5th in the nation in parts purchases. Great job teams! Keep it up.

Dealers: Prices in used-vehicle guides often outdated - Automotive News

Dealers: Prices in used-vehicle guides often outdated - Automotive News

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Cash for Clunkers...Blessing or Curse???

No doubt the Cash for Clunkers or CARS program has been successful at driving customers to our dealerships. It has been great to see increased traffic and particularly increased sales. In fact at our current pace we would have our largest new vehicle sales month by almost 200% and would be close to out of inventory by the end of the month.

Despite the great success of the program I am not sure if it is a blessing or a curse. Currently we have not been paid on a single Cash for Clunker voucher that we have submitted. Not only is the process to get our money time consuming and at certain points absurdly inefficient but the payment process has been worse. Just today it took over an hour holding on the phone to learn that some of our submissions were rejected due to a government computer error and they would have to be resubmitted and put back at the end of the line for payment. Despite not being paid by the government and having over $100,000 in receivables we continue to give customers what the government says is their money in hopes that we the dealer will be reimbursed in the future. I guess at this point all I can do is cross my fingers and hope the Obama administration holds true to their word.

NPR interviews Emich for Cash for Clunkers story

Click below to hear the NPR interview with Fred Emich IV on the new Cash for Clunkers or CARS incentive that the Federal Government is running.

http://www.npr.org/templates/story/story.php?storyId=106936163