Volkswagen Wins Loyalty Award

From VW.com:

Volkswagen of America, Inc. was presented with the 2012 Polk Automotive Loyalty Award for Most Improved Loyalty to Make at last night’s Automotive News World Congress in Detroit, Michigan.

Polk, the worldwide leader in automotive intelligence and solutions, analyzed more than 5.9 million new vehicle owners who bought new vehicles during the 2012 model year to determine the winners.

“Generally speaking, brand growth strategies are focused on conquesting new customers while retaining existing customers,” said Brad Smith, director of Polk’s Loyalty Management Practice. “Volkswagen’s six percentage point increase in owner loyalty is evidence of a strong focus on customer retention in the U.S. market and one that complements their objective of increasing sales globally.”

Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.

Read entire article here.

Stop by Emich Volkswagen to learn more about the vehicle features that make VW buyers so loyal!